1. We are committed to protecting and respecting your privacy. This Privacy and Cookie
Policy (“Policy”) describes how we treat information that you provide to us or that we
collect about you.
2. By personal data, we refer to data that relates to you as an identified or identifiable
person. Personal data include your name, your address, your telephone number, your email
address, your age, your gender and your game preferences. Anonymous information,
which we are not in a position to relate to you, does not qualify as personal data.
3. We may collect personal data as well as other information when you use the following
– Our websites, including http://www.melsoft-games.com, http://www.toy-defense.com, http://www.toy-defense.ru, http://mycafegame.com, http://melsoft-games.com and any other Melesta sites on which this Policy is posted (the
– Our Games, including “My Café: Recipes and stories”, “Toy Defense”, “Toy Defense 2”, “Toy Defense: Fantasy”, “Fish Now.io”, “Tile Tactics” games (the “Games“). Your use of the Game will be subject to the EULA in respect of that Game.
– Any of our products and services (including support services) which may be accessible via
a third party platform, web application, gaming or social networking service (together the
In this Policy we refer to the Sites, the Games and the Ancillary Services together as the
4. Please read this Policy carefully. If you wish to use our Services, you will need to
accept our EULA and this Policy. By accepting this Policy, you signify your consent to
the collection and other processing of your personal data in accordance with and for
the purposes set out in this Policy.
2. Who we are
Melesta Publishing Limited,
105, Agion Omologiton Avenue,
(“Melesta”, “we”, “our” and “us”).
We respect your right to privacy and will only process personal data and other information
you provide to us or we collect about you in accordance with applicable privacy and
personal data protection laws.
3. Information we may collect from you
1. When you use the Services we may collect and process the following categories of data:
a. “Account Data”:
– Your social network or gaming services ID, user name, your user account password and
account profile picture, email address and date of birth.
– You may also choose to provide some other optional information about you.
b. “Tracking Data”:
– Information relating to your use of our Services including, but not limited to,
information about when and how you use the Services and data traffic and recordings of
the parts of the screen you click on while using our Services (so called “clickstreams”).-
Log files and statistics in relation to actions taken on our Sites and in the Games.
– Technical information about any device and operational system that you use when you
visit the Sites or use a Games, including your Media Access Control (MAC), Unique
Device Identifier (UDID) or equivalent device identifier, your IP address and the
browser you are using.
functionality and your options regarding their use are explained in section 4 below.
c. “Content Data”:
– Information that you post in any of the Games forums.
– Information sent through the “game-chat” functionality in the Games.
– Information you provide when you request information or support from us or
purchase a product or service from us, including information necessary to process your
orders with the relevant payment merchant which may include the amount of any
transaction, but will not include your financial information which will only be submitted
directly to the payment merchant under secure protocols.
– Information other than the Account Data you provide to us when participating in
competitions, sweepstakes, contests, tournaments and other promotions and
responding to surveys.
– Information relating to your profiles on social networking sites in order to allow
integration with such social networking sites.
2. When you communicate while using the Services or within any other Melesta product or
service (e.g. live chat, instant message services and the like), even “privately” to another
person, you do so with the understanding that those communications go through our
servers, can be monitored by us, you have no expectation of privacy in any of those
communications and, accordingly, you expressly consent to monitoring of communications
that you send and receive. Please note that any information that you post to a public
discussion group, such as a user forum, is available to all persons accessing that location. In
addition, you should be aware that some discussion groups offer a service in which
subscribers are emailed a copy of all messages posted to the group on a particular topic.
Consequently, if you post a message to the group, your email address may be sent to those
subscribers that have indicated an interest in the topic of your message.
3. When you create an account for your use of the Services through one of your third party
social networking accounts (“SNS Accounts”) or through other integrated services
provided by the third party (“TPIS”), you may have to provide us with your username (or
user ID) so that your identity can be authenticated by the SNS Account or otherwise
through TPIS. When the authentication is complete, we will be able to link your account
with the SNS Account or with any other TPIS account and access and store certain
additional information that SNS or TPIS makes available to us (e.g. your first name, account
profile picture and account identification number and any other information, relating to
your profile; we do not receive or store passwords for any of your SNS or TPIS Accounts)
privacy settings on each SNS or TPIS to understand and change the information sent to us
carefully before using their services and connecting to our Services.
you from other users. This helps us to provide you with a good experience when you access
the Sites and use the Services.
2. A cookie is a small file of letters and numbers that a website places on your computer or
device when you visit a website. You are given the opportunity to opt out from using of
cookies. Your consent to the use of the cookies will be deemed to be given if your browser
settings / configuration at the relevant time are configured to accept cookies. If you have
opted out, we only store one permanent ‘compliance’ cookie which tells us that you want to
opt out of use of any other cookies. For more information about cookies, we recommend
that you visit www.allaboutcookies.org.
3. The cookies that are used on the Sites fall into the categories described below. These
descriptions can help you determine if and how you would like to interact with our Sites
and other online services.
Strictly necessary cookies
These cookies are essential in order to enable you to navigate the Sites and use certain
features. Without these strictly necessary cookies, the online services provided by the Sites
cannot be provided. It is therefore not possible for you to opt out of use of these cookies.
In addition, the coding language the Sites are written in uses session cookies. These are
deleted each time you close your browser. These cookies do not store any information
about the visitor once the browser is closed.
Our performance cookies collect anonymous information about how you use the Sites and
their features. For instance, our performance cookies collect information about which
pages on the Sites are visited most often, which advertisements you view or interact with
on the Sites or other websites on which our advertisements appear and if you receive any
The Sites may use Google Analytics, a web analytics service provided by Google, Inc.
(“Google”). Google Analytics uses “cookies”, which are text files placed on your computer,
to help us analyse how users use the Sites. The information generated by the cookie about
your use of the Sites (including your IP address) will be transmitted to and stored by
Google on servers in the United States. In case of activation of the IP anonymisation, Google
will truncate/anonymize the last octet of the IP address for Member States of the European
Union as well as for other parties to the Agreement on the European Economic Area. Only
in exceptional cases, the full IP address is sent by us to and shortened by Google servers in
the USA. On behalf of us, Google will use this information for the purpose of evaluating your
use of the Sites, compiling reports on website activity for us and providing other services
relating to website activity and internet usage to us. Google will not associate your IP
address with any other data held by Google.
The Sites may use other similar analytics cookies. These cookies are used to collect
information about how visitors use the Sites. The information is collected anonymously,
and used to report on the number of visitors to the Sites, where they have come from, and
the pages they have visited.
Furthermore you can prevent Google’s collection and use of data (cookies and IP address)
by downloading and installing the browser plug-in available
under https://tools.google.com/dlpage/gaoptout/. Further information can be found
under http://www.google.com/analytics/terms/gb.html (Google Analytics Terms of
Service & Privacy). Also, you can prevent Google Analytics to collect the information about
IP addresses by clicking on the following link: https://tools.google.com/dlpage/gaoptout/.
Functionality cookies are used to remember choices you make (such as language
preference, country location, or other online settings) and collect anonymous information.
Targeting or advertising cookies
Third-party targeted advertising cookies may be placed on your device by third-party
advertisers, ad networks, data exchanges, marketing analytics and other service providers.
Third-party targeted advertising cookies collect information about your browsing activity
across multiple websites and online services in order to provide you with relevant
advertisements on the websites and online services of third parties. Ad networks may
share this information with the advertisers using their network. The information collected
using these third-party advertising cookies does not disclose your identity, but will be used
to identify you across multiple web sites. We can use third party advertising services. You
can opt out from their services via the instructions and/or links available at their websites
or by contacting them directly.
browser settings to reject cookies. As the means by which you can do this varies from
browser to browser, please visit your web browser’s “Help” menu for further details.
some of the functionality of the Sites and the Services.
5. How we use your information
We may use the information that you provide to us or that we collect about you for the
1. Provision of services. Account Data, Tracking Data and Content Data may be collected
and processed by us to provide you with the Services that you request from us and to
perform the EULA accepted by you. Data collected for that purpose will only be kept as long
as necessary to provide the requested Services, and comply with applicable laws.
2. Any data collected may be processed by us to detect, investigate and prevent activities
that may be illegal, or that may violate the EULA.
3. Additional promotion and advertising :
‒ Under applicable law, we may use your e-mail address to provide you with
information about our product and services and those similar to the Services that
you request from us, if you have previously chosen to opt-in this service. You may
opt out from use of your e-mail address for this purpose at any time by clicking
“unsubscribe” at the bottom of each e-mail you receive from us.
4.We may use Tracking Data to monitor, improve, or modify the Services and our
6. Sharing your information
1. We will not share your personal data with anyone else unless in the following limited
– To the extent that we are required to do so by applicable law, by a governmental body or
by a law enforcement agency, or for crime prevention purposes.
– Where necessary to enforce the EULA in respect of any of the Games, to provide you with
Services you request from us, to protect the safety of our users and third parties, to protect
our rights and property and the rights and property of other users and third parties, or in
other cases if we believe in good faith that disclosure is required by law.
– Where necessary to provide you with Services you request from us, we may share your
personal data with third parties who provide services to us.
2. Where such sharing involves our transfer of your personal data to a country outside the
European Economic Area, we will ensure compliance with applicable law.
3. We may share anonymous information, i.e. information which does not directly or
indirectly disclose your identity, and aggregated information (meaning information about
groups and categories of users, including game statistics and behaviour, but which does not
identify and that cannot reasonably be used to identify any individual user) with our
advertising partners. We may also allow our advertisers to collect anonymous information
and aggregated information within the Services and they may then share that information
with us. Our advertisers may collect this information through the use of tracking
technologies like cookies and web beacons. This enables our advertisers to develop and
deliver targeted advertising in the Services and on the websites of third parties, so that
they can try to serve you with advertisements for products and services that are most
likely to be of interest to you. Advertisers will also use this information to monitor,
improve, or modify their operations.
We recognise that we have a special obligation under applicable laws to protect personal
data obtained from children. We do not knowingly collect personal data from children
under 18 years old. If you are under 18, you may not register for an Account or otherwise
provide any personal data to us. If we become aware that a child under 18 has submitted
information to us, we delete this information immediately. We encourage parents to
instruct their children to never give out their personal data, without permission, when
1. We take reasonable precautions to prevent the loss, misuse or alteration of your
personal data. Our employees, contractors and agents may be given access to your personal
data which we collect, but their use shall be limited to the performance of their duties in
relation to facilitating your use of the Services. Our employees, contractors and agents who
have access to your personal data are required to keep that data confidential and are not
permitted to use it for any purposes other than those listed above or to deal with requests
which you submit to us.
2. We have implemented all reasonable technical, administrative and physical security
measures to protect the security of your data.
9. Third party sites
The Services may contain links to other websites operated and services provided by third
parties, including those retailers you enter into a transaction with. Please note that this
Policy applies only to the personal data that we collect through the Services and we cannot
be responsible for personal data that third parties may collect, store and use through their
10. Your rights
In addition to your opt-out right under section 4.2, you may exercise the following rights at
– You may ask us to provide you with copies of the personal data that we hold about you, or
with data about the processing of such information.
– You may ask us to update and correct any out-of-date or incorrect personal data that we
hold about you.
If you wish to exercise any of these rights, then please contact us at firstname.lastname@example.org.
If you ask us to delete personal data about you then we may retain an
archived copy of this data if required to do so by law.
11. Changes to this Policy
We may change this Policy from time to time for various reasons such as to reflect changes
in law and regulation, changes in industry practices and technological developments. In
case you have a registered Account, you will be notified of any changes of this Policy via email
to the e-mail address related to your Account. The latest version of this Policy will
always be available on the Sites. Any new version of this Policy shall take effect (i)
immediately upon the date of your receipt of the notification e-mail where the changes to
this Policy relate to non-material changes which do not reduce your rights; or (ii) no less
than thirty (30) days after your receipt of the notification e-mail where the changes to this
Policy potentially reduce your rights; or (iii) in case you do not have a registered Account,
the moment they are uploaded to our Services.
12. Questions and comments
If you have any questions or comments about this Policy, please contact us